Background
Led the Brand Strategy for Microsoft Surface for 4 years, overseeing multiple product launches and ensuring the delivery of all brand-related assets, including creative strategy, asset launch toolkit production, naming, and brand guideline resources.
Core skillsets
- Creative strategy
- Brand strategy
- Naming
- Data analysis
Key teams and stakeholders
- Industrial design
- Engineering
- Creative agencies
- Product marketing
- Legal
Brand Guidelines
Naming
Surface Laptop Studio / Platinum
Surface Laptop Go 3 / Sage
Surface Laptop Go 3 / Sandstone
Surface Pro Keyboard / Poppy Red
Surface Duo / Glacier
Surface Earbuds / Graphite
Creative Direction + Production
Renders
Screenshots
